Mums everywhere could be about to change the way they give birth - thanks to the Duchess of Cambridge
If the Duchess of Cambridge was seen strolling down Kensington High Street in an inflatable sumo suit, it's not out of the question that sumo suits everywhere would sell out - within minutes.
Such is the power of the now-famous 'Kate effect.'
We saw it for the first time back in 2011 when her engagement to Prince William was announced at St James' palace, and the navy Issa dress she wore flew off the shelves.
We've seen it over and over again in the six years which have followed. Even the clothes she puts George and Charlotte in see a huge surge in popularity.
The Duchess' influence, however, goes far beyond clothes.
Following the announcement the Cambridges are expecting their third child, the 'Kate effect' now apparently encompasses how women could be choosing to give birth.< /p>
It's said that enquiries into home births have increased, following reports suggesting the Duchess of Cambridge plans to give birth to her third child at Kensington Palace.
Private Midwives, which is the UK's largest private provider of home birth services, says it has seen a whopping 44 per cent rise in enquires since the happy news was announced.
According to the Daily Mail , Kate had wanted a home birth when pregnant with Charlotte, but eventually decided against it, on the grounds of medical advice.
Now, this time round, they report, it's once again on the table.
Of course, there's been no word from Kensington Palace on the Duchess' birth plan. But even the speculation has proved enough to cause a spike in enquirie s.
Linda Bryceland, director of midwifery, quality and safety at the company, said:
"We've seen a definite rise in interest surrounding home births [since reports about the Duchess].
With many of the services she and other A-listers utilise becoming more readily accessible and affordable, we're seeing expectant mothers being presented with more and more options.
"As well as a rise in awareness, there is also an increase in professional career-driven women who, in the current economic climate, do not want to take time off work for antenatal appointments.
Their partners also frequently struggle to get time off to attend antenatal appointments."Source: Google News